McKinsey compared the ‘economic results’ of a large number of organisations for the period 2001 to 2014. This research shows that a large share of these companies had a comparable profit level.
However, a small number of companies deviated significantly from the average, both at the bottom and at the top.
An important observation is that many companies focus mainly on their own organisation when developing their strategy and have little focus on the strategy of others. McKinsey calls this the ‘inside view’.
The research found out why a small amount of the organisations deviated very positively from the average.